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Atlona Technologies

70 Daggett Drive
San Jose, CA 95134
United States
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Atlona Inks Deal With U.K.’s True Colours Distribution
Posted on Wednesday, April 6, 2011
Atlona Inks Deal With U.K.’s True Colours Distribution

SUNNYVALE, Calif. and CROWTHORNE, U.K. March 29, 2011 — Atlona Technologies®, a leading provider of cutting-edge digital connectivity solutions, today announced that the company has reached a distribution agreement with True Colours Distribution, the technical solution division of the Midwich Group. Under the agreement, True Colours will market and distribute all three of Atlona’s product lines in the U.K. and throughout Europe.

“At Atlona, we have continued to place a heavy emphasis on international growth, and this partnership with True Colours is a key step in increasing the market presence for all three of our product lines,” said Ilya Khayn, president of Atlona Technologies. “True Colours has an outstanding reputation for quality and customer service, and we couldn’t be happier to have them representing our digital connectivity solutions in the region. And for their dealers, our extensive product lineup offers reliable solutions for absolutely any application, from consumer retail purchases to large-scale commercial installations.”
“We are very excited that Atlona has chosen us to market and distribute their product range,” said Jin Khangura, connectivity technology specialist at True Colours. “Atlona’s lineup has developed in recent years to cover almost every digital connectivity solution that is required, and at the same time the company is continually designing and developing innovative leading-edge technology products. By adding Atlona to our already extensive range of A/V connectivity-based solutions, we will further strengthen our market position.”
To better serve the A/V market, Atlona has segmented its solutions into three product lines to cater to specific audience needs: Atlona Signature (professional and commercial), Atlona Si (system integrator), and Atlona CE (consumer electronics). The flagship Signature line of digital connectivity solutions is geared for large-scale government, military, digital signage, and other professional A/V applications. With its wide variety of products, the Signature line gives commercial integrators access to a comprehensive array of HDMI matrix switchers as large as 128x128, converters and scalers, expansive fiber optic extenders and DisplayPort cables, and much more — all providing the level of quality and reliability necessary for even the most mission-critical A/V systems.
For installers of home theater and light commercial A/V systems, the Si line is a one-stop shop for a full range of products — including cables, distribution amplifiers, matrix switchers, extenders, converters, scalers, and much more — that address any conceivable issue in the field, while ensuring the best possible installation for end-users.
Specifically designed for consumers and retail purchasers, the CE line offers a full range of simple, easy-to-use solutions that anyone can install and operate, including the new AT-AiR3, Atlona’s 1080p wireless USB-to-HDMI converter. In addition, Atlona’s CE line offers simple solutions for bringing computer gaming and movie libraries to the HDTV, interfacing older Mac® computers and laptops with new Mac monitors, and enhancing the home theater experience.
“Needless to say, we are thrilled about our new partnership with True Colours, which offers an experienced staff, broad channel coverage, and exceptional customer service,” said Jeff Meyer from AV Consulting International, European representative for Atlona. “Atlona has been growing rapidly in the U.K. and throughout Europe. Working with True Colors and the Midwich group of companies means we can build on this momentum, expose the Atlona brand to an even broader client base, and take our business to the next level.”
 Atlona Technologies is a registered trademark of Lenexpo Inc. All other trademarks and registered trademarks mentioned herein are the property of their respective owners.