Maestro™ | Branding (formerly 3DPlay) is an end-to-end channel branding solution that simplifies your production, from scheduling to air. It offers a complete set of tools to deliver captivating 2D and 3D real-time branding graphics for “coming up next,” promo over credits, squeeze backs, multiple tickers, and other visuals.

Typically, channel branding graphics are introduced during scheduling. The graphic events are scheduled as secondary events, with some time shift between the primary and secondary events. The created playlist is loaded to automation for triggering the relevant graphics when scheduled. Maestro | Branding goes beyond the typical workflow with its action-based controller, enabling you to combine graphics, content, and animation into a button (action) and define its behavior. Once created, you can trigger the action multiple times in a non-linear manner using different data, giving you more flexibility to adapt to unpredictable changes.

Maestro | Branding can be used in several operational modes, including with automation systems using CII, VDCP, and USC protocols. When configured to work with automation, the events are triggered, and their statuses are reported back to automation. This enables you to deliver more graphics faster, without adding costs.

It works with all major automation systems and interfaces, including Imagine ADC 100 and D-Series, Snell Morpheus, Evertz, Pebble Beach, and other systems. And because Maestro | Branding can be used with a single channel or multiple playout channels through a single user interface, it’s an efficient, frame-accurate, and scalable solution for even the most demanding broadcast environments.