Readers take heed in "context is king" when implementing a digital signage program
Concord, Ontario, January 15, 2009 - Omnivex Corporation, the premier provider of enterprise software for digital signage networks, was recently recognized by the industry's leading show, Digital Signage Expo, for authoring 2008's most read article in DSE's popular e-newsletter News & Views.
The article, "4 Keys to Digital Signage Success," was written by Omnivex President Jeff Collard and appeared in the July 2008 Digital Signage Expo News & Views. It highlights four key principles necessary to develop a compelling digital signage deployment: viewer relevant content, live data, graphics on par with HDTV and a properly configured network.
Digital Signage Expo's list of the top 10 articles of 2008 is based on unique click-throughs from its reader base, which is made up of industry professionals, expo attendees including end users and exhibitors.
"I believe the article was widely embraced because people recognize the value of displaying content that is specific to the viewer's needs" says Jeff Collard, president of Omnivex. "ROI on a digital signage deployment improves when you use live data both on the screen and as context to determine the content most relevant to the viewer."
News & Views is an information and education medium specifically for people interested in digital signage and helps to keep them connected between shows. The newsletter's content, which includes a mix of practical feature articles and headline news, is designed to relate to anyone with an interest in digital signage, interactive technology and out-of-home networks.
Omnivex will be exhibiting in booth 1430 at the Digital Signage Expo 2009, February 24-26 in Las Vegas, Nevada.
About Omnivex Corporation
Founded in 1991 in Toronto, Ontario, Omnivex Corporation is the leader in software development for digital signage networks and electronic displays. Many Fortune 500 companies and public institutions rely on Omnivex to deliver their messages to their audiences. Omnivex software is used to manage all aspects of digital signage networks, including content management, real-time data acquisition and distribution, and remote device monitoring and management. For more information, please visit www.omnivex.com.
